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​new beauty gestures

K beauty hit shelves faster than ever

BIPA PRIVATE LABEL

BIPA is the world of beauty and home care and a market leader in Austria with 600 stores. The chain belongs to Rewe Group one of the Europe’s largest Retail Group.

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Consisting of 9 SKUs total Seoul-inspired skincare designed to answer the demand for multimasking at an affordable price point with no concession on quality to increase impulse buy and attract millenials.

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Fast Beauty Retailing helped bring K-beauty private label to BIPA, handling all formula creation, packaging and manufacturing. 

 

Products are made in South Korea, sold in 600 stores with a price from €1.90 to €4.95. 

We create thoughtful products and bold strategies for mass, drug and specialty retailers that deliver on the needs of today’s consumer. From skincare to make-up our cross functional operations allow our global retailers innovate with a strong point of differenciation, higher margins and better shoppers loyalty.

be bold

Find your nearest office, give us a call or email your inquiry
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