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Consisting of 4 SKUs of masks + 1 accessory with a new beauty gesture inspired from the Korean Beauty with an affordable price point to increase impulse buy and complement their range.
Fast Beauty Retailing and Ici Paris Xl team looked across the categories to find white space for product ideas. Ici Paris Xl team provided the art work, Fast Beauty Retailing brought the idea to life handling all formula creation, packaging and manufacturing.
Products are made in South Korea and China, sold in 500 stores with a price from €3.90 to €5.95
We create thoughtful products and bold strategies for mass, drug and specialty retailers that deliver on the needs of today’s consumer. From skincare to make-up our cross functional operations allow our global retailers innovate with a strong point of differenciation, higher margins and better shoppers loyalty.
be bold
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